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La Joconde, exposition immersive

Once upon a time… Mona Lisa

It’s a world premiere, an exclusivity, a chance and an honor! Marseille is about to host an exhibition never before seen and it will take place at the #Palais de la Bourse!

This first-rate cultural event is none other than “The Mona Lisa, Immersive Exhibition”.

The exhibition, co-produced by the Grand Palais Immersif (a subsidiary of the Rmn – Grand Palais) and the Louvre Museum, will open on March 10 and close on August 21, 2022.

Why is the Mona Lisa the most famous painting in the world?

This seemingly simple question, with its varied, complex, and surprising answers, allows visitors to gain an understanding of the myth and, above all, of the work itself, beyond the false mysteries and clichés.

The exhibition offers a re-discovery of Leonardo da Vinci’s masterpiece through stories and sensory experiences that will allow to penetrate into the painting and into the life of its author.

Spectacular technical means have been created to transport the visitor to the heart of the Renaissance master’s creation, such as the “landscape-skin” that envelops the entire exhibition space and takes the visitor on an initiatory journey.

An initiatory tour

But the exhibition goes further than a simple presentation of the Mona Lisa (a painting that will not be physically exhibited at the Palais de la Bourse in Marseille). It invites visitors to discover the world of the painter, the contemporary history told through the prism of the incredible tribulations of the most visited painting in the world (have you ever managed to see the painting in the Louvre? Yes ? Well done! You must either be 2m10 tall, or have a VIP pass to enter the museum when no other visitor has access to it!) Indeed, the Mona Lisa has been stolen, copied, parodied… and, in fact, it has always inspired.

The Mona Lisa, an immersive exhibition, plunges us into the world of Leonardo and Mona Lisa. It shows us the subtleties of the work, the mastery of the painter. And, above all, the experience offers visitors the opportunity to deepen and share their knowledge on the subjects developed in the exhibition thanks, in particular, to the interactive devices that allow them to touch, manipulate and observe, as never before, this inescapable work of art, reproduced in a digital version, for the greatest pleasure of art lovers of all ages and all backgrounds.

The WTCMP and the CCIAMP committed

The World Trade Center and the Aix Marseille Provence Chamber of Commerce and Industry are committed to this adventure. It is clear to us that this project has an incredible potential for the influence of our region. Marseille will be the first stop of the exhibition. And supporting the effort to make culture accessible to all is a priority.

Would you like to take advantage of this exhibition to create an outstanding corporate event? Contact us now. Our teams will build your customized project with, exclusively, a privatized tour of the exhibition and cocktail services for groups of 25 to 400 people.

Get your quote now.

Ticketing for the general public has opened on December 08, 2021.

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